FERGUSON, provider of DNV certified containers, tanks, refrigeration, accommodation and workspace modules to the offshore energy industry, has appointed Sonnie Groombridge to the new role of Asia Pacific (APAC) business unit manager.

Based in Perth Australia, Mr Groombridge joined the business in 2011 as the Australian operations manager and was then appointed to the position of Australian business unit manager in 2013.

In his new role he will be responsible for the company’s activities in the Asia Pacific region, spanning East Asia, South Asia, Southeast Asia and Oceania, Ferguson said.

Commenting on his new position Mr Groombridge said his role is to make sure Ferguson continues to exceed the demands of its customers and support their business requirements.

“Ferguson prides itself on providing innovative solutions to our customers needs, by offering quality equipment and associated services to the offshore sector.”

“With the current price of oil, our clients have rationalised their internal structures to remain competitive and profitable,” he said.

“The resulting effect is that we are now negotiating business across a multitude of countries. The new change in management structure ensures that our business is completely focused on our client’s expectations and that our engagement is aligned, wherever the business maybe.”

“Our business in Australia has grown by offering innovative solutions to address our clients demands and this in turn gives them the ability to focus on their core business. It is these new initiatives that have captured the attention of our customers and our plan is to replicate this approach throughout the whole region,” he said.

Ferguson chief executive Richard Smith, welcomed Mr Groombridge.

“I congratulate Sonnie on his new role which reinforces our strong commitment to developing the Ferguson presence in the region through our extensive network of bases, which are equipped to supply a comprehensive range of DNV certified and accredited equipment to the offshore energy sector,” Mr Smith said.