THE BUSINESS Coalition for Women logo uses an interpretation of a traditional head dress to represent a leader or elder to drive the importance of having women in positions of seniority.

Port Moresby graphic designer Patrick Kapera won the national competition to design a new logo from almost 30 contestants and will take home K1000 prize money for his efforts.

“When I saw a notice for the logo competition on social media, and read about the Business Coalition for Women’s mission, I was confident that I could contribute by designing a strong logo and visual identity using PNG’s traditional female head dress as inspiration,” Kapera said.

“I’m very pleased to have been selected as winner of the competition and will be proud to see the logo displayed nation-wide at prominent places of business.”

Business Coalition for Women chairperson and Origin Energy general manager Lesieli Taviri said the logo was chosen because it would help the group stand out and showcase their work.

The Business Coalition for Women, launched in March this year, is a membership organisation that supports PNG’s private sector to recruit, retain and promote women.

The coalition is the first organisation of its kind in the Pacific and is distinctive because it is a coalition for women, not of women – half of the coalition’s board members are men who are firmly committed to advancing women’s rights in PNG.

“The coalition is comprised of like-minded businesses operating in PNG who know that empowering women is smart business,” Taviri said.

“Through the coalition, our country’s business leaders have come together to work towards a crucial common goal – women’s empowerment – and now we have a new logo to better promote our collaborative effort across the country”.